Top 10 Web Design Trends 2022

Dec 19

Dynamic websites deliver a more versatile and customized user experience and are known to be more effective in achieving their goals. Web design trends are also similar – they are dynamic and keep changing or evolving continuously.

As a web designer, web developer, business manager, or business owner, it is important to keep up-to-date with the development in this field so that you do not miss strategies and tactics that can help you get ahead of the competition.

At Southtown Web Design, we would like to share insights into the top 10 web design trends in 2022. You should know about them if you want your website or web design projects to become more successful.

1. Monochromatic Gradients

Monochromatic gradients are visually fascinating without being distracting. Gradients have been in trend for a number of years now. They have evolved this year with the background on many websites embracing monochromatic and pastel gradients. Monochromatic gradients bring a sense of visual interest and depth without causing distraction. An example can be a combination of:

Bold typography
Hovering animations
Monochromatic, pastel-colored gradient background

2. Experimental Navigation

Experimental navigation helps visitors browse your website in a specific way. It features navigation patterns that overcome the traditional pattern. The experimental patterns build interest and guide visitors around the website in a certain way.

These patterns can be interesting and fun when they are intuitive and easy for your visitors to understand quickly. You can use different navigation styles to add interest to your website. They are even better for websites that don't offer a lot of content or want their visitors to move around in a certain way.

3. Retro Typography

Imagine a web design element that inspires a touch of sentimentality and nostalgia in users. Retro typography is capable of inspiring these emotions. Some of its key features are as follows:

Big and bold typography and a retro touch
It is best suited for a short word
The other elements on the page can have a clean and minimal theme

This web design trend is seen as part of the Neue Nouveau trend. Some of the key properties of the Art Nouveau movement, where retro typography finds its inspiration from, included:

Decorative designs
Triangular & diagonal character shapes
Blown-up stroke endings

4. Ultra Minimalistic Design

The concept of ultra-minimalism has a positive impact on user experience (UX) and website performance. Many designers are taking this trend to the extreme. They are even defying the traditions of how a website should look like. For example, some websites following this concept have just the absolute bare minimum required to be user friendly and operational.

Beyond UX, this trend is seen as a great contributor to shorter page load times.

Text-only design is another facet of the ultra-minimalistic approach. It ensures that your visitors get to see and use only the most essential information and elements.

In some cases, websites are designed without images or even key navigation areas. They rely on a few select lines of simple text to provide visitors with information about the company.

5. Parallax Zoom Scrolling

The parallax effect has been in use in web design for some time and it has only grown more popular over time. It is an animation technique where the foreground elements move at a faster rate than the background elements. This helps create a sense of depth and realism.

As mentioned above, this approach has been widely popular for some years. Parallax zoom scrolling has especially become more popular in recent times. The key features of this concept are as follows:

Visitors will scroll inward or outward instead of scrolling horizontally or vertically. This creates a 3D-movement effect.
It creates a zoom effect similar to some of the zooming effects in the latest apps.
It is also linked to the ‘overstimulation’ and ‘immersive worlds’ trends.

6. Claymorphism

This is a relatively newer web design trend and is in its initial stages. Claymorphism allows you to give a more interactive appearance to your website. It combines the following four style elements:

Light pastel colors & vivid colors
Outer shadow
Double inner shadow
Large rounded corners

This trend also works well with the minimalist web design trend.

7. Behavioral Design

Behavioral design makes the UX interesting enough to cause certain behavior. The fitness apps trends can be an example here. People began walking and keeping track of their calories and physical activities. Those apps got people to take action about their health and well-being.

Such designs cause users to take certain actions or develop certain habits. Behavioral design combines the following elements to study why people take certain steps and find ways to help them change their behavior:

Psychology
Technology
Design
Creative methods

8. Inspirational Illustrations

This web design trend inspires your visitors, directly or indirectly. It works on the basic principle that people desire to be inspired. Some of the ways to implement this concept are as follows:

Inspirational quotes that connect to the subject of the landing page
Using designs that show warm and positive interactions

The right designs will be comforting and will help create a positive UX. Inspirational illustrations require the use of fun and bright colors instead of darker ones.

9. Customized Content

This trend focuses on making your website design more customizable, accessible, and relatable. For example:

The browsing history of visitors can be used to deliver more customized offers and messages.
Geolocation can be used to deliver relevant messages to the target audience that is in close proximity to your business.

You can use this concept to deliver content based on your customer’s unique needs, preferences, search history, and browsing actions.

10. Engaging Interactives

Interactive web design has become much more than a trend. It has become essential in web design. It works by attracting visitors, adding value, and elaborating your goal.

The main goal of web designing is to create an engaging and interactive website that ensures that visitors stay and spend more time on the website. This web design trend helps achieve exactly that.

The goal of interactive web design is to keep your visitors on your website for as long as possible. Some of the key interactive elements include:

Videos
3D animation
Graphics

They help attract your visitors’ attention and motivate them to engage in a meaningful way with your pages.

So, these are the hottest web design trends in 2022 and they are expected to continue evolving and growing. If you want to learn more about the latest web design trends or web design concepts and approaches that can help your website become more successful, feel free to get in touch with us at Southtown Web Design. You can call us at 210-373-3237 or write to us.