The Sales Funnel For Effective Online Marketing
The sales funnel has been an integral part of conventional marketing and business for ages not known. Recently however, it appears that funnels are getting discussed everywhere online.
Many people want to know more about the concept of marketing and the ways it could be used to enhance their online marketing efforts. Continue reading to learn more about the sales funnel to efficient Internet marketing.
The Sales Funnel - What exactly is it?
A marketing funnel does not necessarily mean the concept of a funnel. The marketing concept employs the term "funnel" to refer to a sales process, from beginning to end. The term"funnel" is a term utilized to define the sales process due to its wider entry path to "Unqualified Prospects", and a smaller opening for converts at the bottom.
https://www.youtube.com/watch?v=jWjOkoo3ZT0
The "unqualified prospects" Also called those who aren't competent are at the top of the funnel. They might require your product or service but have never been approached before. After a few sales and promotions you'll have people who have purchased your product or service.
Another reason a lead-generation funnel concept is so effective is the fact it allows you monitor potential customers at various levels of the sales process. With the sales funnel, by figuring out the quantity of qualified prospects throughout the process, it is possible to predict the amount of prospective customers who'll eventually become actual customers.
A sales funnel will aid you in determining where your sales process fails or succeeds or if your marketing campaign isn't attracting enough customers. This information helps you choose the best place to focus your effort to make sure that sales are at the correct level and that you are meeting your marketing goals. It is used to monitor and control the customers sales process.
The Front- End or the Sales Funnel Top
The top of your sales funnel is going to be the most active area of your sales funnel and will require the most constant testing. There are literally no end of front-end concepts. Your imagination and resources are your only limits.
The primary goal of the front- end is to draw in prospective clients and convert them into buyers later in the sales funnel.
A prospective client will be "qualified" once they have signed up to the product or service you offer. This is the point in the sales funnel where the potential customer or "Unqualified Prospect" is a qualified lead because they have taken an action that actually demonstrates they have the potential to buy your product or service.
Your front-end should be able to bring specific traffic to your website or blog. PPC advertisements, article marketing, banners, PPC advertisements, social media (Google+ Twitter Facebook YouTube), YouTube banners, blog posts, forum posting and many other sources are among the most efficient techniques and sources.
There are many methods to "qualify" one of them, the "Unqualified Prospect". One of the more efficient methods is to use a squeeze page that allows you to offer something of value pertinent to your service or product that folks can get at no cost or at a at a significantly reduced cost in exchange for the exchange of their email address and name. You can select from newsletters and related reports, as well as video and e-mail course.
We can see that the front-end of the sales funnel is the place where people are drawn to your sales funnel. But what do you think of the back-end?
The Bottom of The Funnel: The Back-End
The back-end or bottom of the sales funnel is where major profit and sales are made. It typically contains your highest priced products. These would all be related to the same subject, but in different formats like audio, video or live interaction.
The main difference between front and back-ends is in the type of client and the price of the product/service being provided.
It is the case that only a small percentage, perhaps 1 to 2 percent of the total number of people who enter your front-end will be able to make it into your back-end. This is because a select few people will spend a larger amount of money.
It's clear that while front-end services or products can be priced under $100, back end products and/or services are often priced in the 100s to 1000s. This means that the bottom of the sales channel, which is also known as the back-end, is the most important source of income.
As I mentioned, the sales funnel may be as simple or as complex as your imagination or resources allow.
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